The Conscious Bar needed a premium Shopify store that reflected their eco-friendly, clean-beauty brand values while offering a fast, intuitive, and high-converting shopping experience. Our goal was to align their ethical mission with a modern Shopify storefront that drives engagement and repeat purchases.
We designed and developed a custom Shopify Plus store with a minimalist aesthetic, optimized performance, and enhanced UX/UI that communicates the brand’s sustainability story. The new experience focused on easy navigation, trust-building visuals, and seamless checkout.
Key Features
Custom Shopify theme tailored for a clean, eco-friendly brand aesthetic
Advanced product filtering (by ingredients, packaging type, and benefits)
Wishlist and save-for-later functionality
Mobile-first responsive design
Optimized checkout for higher conversions
Email marketing integration and automation setup
Multi-currency support for international customers
SEO-friendly product structure for organic visibility
Technologies used
Shopify Plus
Custom Liquid Theme
JavScript
Klaviyo
Reviews.io
The team at Cracktab turned our Shopify vision into reality. They built a stunning, high-performing store that truly represents our brand. Since launch, our conversion rate has doubled and customer feedback has been fantastic.
Emma Lawson
Brand Director, The Conscious Bar
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