ForChics came to us needing to elevate their Shopify store to match their mission: offering science-backed vegan, cruelty-free beauty growth serums and treatments. They wanted a shop that not only looks clean, modern, and trustworthy, but one that converts visitors into long-term customers, emphasizes ethical ingredients, simplifies discovery across products, and shows real results up front.
We reimagined the ForChics Shopify Plus store with a user-first design, clearer product hierarchy, and strong trust signals. We focused on brand storytelling, simplified navigation, mobile performance, and highlighting real results to foster confidence and increase average order value.
Key Features
Designed a clean, visually compelling brand layout that reflects vegan & cruelty-free values
Prominent display of verified reviews (real people, before-after photos) and trust badges
Strong “Growth Guarantee” messaging (e.g. “Longer Lash & Brows in 90 Days or Money Back”) for reassurance
Organized product categories by concern (lashes, brows, hair) + bundles for upsell opportunities
Mobile-first responsive design to ensure smooth experience on phones/tablets
Optimized filtering and search to help users find right products fast
Simplified checkout flow with trust signals & multiple payment options
Automated email flows for cart abandonment, post-purchase reviews, and cross-selling
Technologies used
Shopify Plus
Custom Liquid Theme
JavScript
Klaviyo
Reviews.io
The Cracktab team went above and beyond to bring our vision to life. They understood our values as a vegan, cruelty-free beauty brand and built a Shopify store that tells our story beautifully. The results speak for themselves — higher sales, happier customers, and a seamless shopping experience.
Lena Roberts
Head of Brand, ForChics
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