SeeTrue wanted a Shopify store that reflects refined style in eyewear, combining premium design, smart product discovery, and seamless shopping. The aim was to give customers a sophisticated experience that matches the elegance of their glasses and accessories, while optimizing for conversions and global usability.
We reimagined the SeeTrue Shopify Plus site with polished visuals, refined UX, fast performance, clear product hierarchy, and trust elements that reinforce brand premium-quality. Global reach and mobile experience were priorities.
Key Features
Polished product visuals that showcase frames & accessories
Clean filtering by style, material & price for quick browsing
Multi-region / multi-currency setup for international customers
Mobile-first responsive design throughout
Fast checkout flow with minimal steps
Technologies used
Shopify Plus
Custom Liquid Theme
JavScript
Klaviyo
pushOwl
They transformed our eyewear brand into a premium online experience. The new Shopify store feels elegant, fast, and perfectly aligned with our identity. Our conversions have noticeably improved. Excellent work by Cracktab.
Elena Rossi
Founder, SeeTrue Glasses
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