Marketing6 min read
Every Google Merchant Center Feed Error, and Ways to Fix It
The Merchant Center errors Shopify stores actually hit, what each one means, the Shopify setting behind it, and the order to fix them in.
Blog
Build stories & field notes.
Behind-the-scenes on how we build, migrate, and grow Shopify stores — plus the occasional industry note.
CRO5 min read
Visitors Browse but Never Add to Cart: Fixing the Product Page Problem
People view your products and leave without adding to cart. How to find the unanswered question behind it from data you already have, and what to change.
Design6 min read
Why Mobile Converts Worse Than Desktop on Shopify
Mobile brings the traffic and converts far below desktop. How to tell normal behaviour from a store that is awkward on a phone, and what to fix first.
Migration6 min read
Traffic Dropped After Your Shopify Migration? Here Is the Recovery Plan
Organic traffic fell after your Shopify migration. The usual causes in order of damage, how to read Search Console, and a thirty day recovery plan.
SEO6 min read
Shopify Product Pages Not Indexed: How to Diagnose and Fix It
Product pages missing from Google? Confirm the problem in Search Console, work through the Shopify specific causes, and fix them in the right order.
CRO6 min read
Traffic but No Sales on Shopify: How to Find the Real Cause
A step by step way to find why a Shopify store gets visitors but no orders, starting with traffic quality and tracking.
Automation6 min read
How to Get Your Shopify Store Recommended by ChatGPT
What Shopify handles for you, the eligibility rules to meet, and the product data work that makes your store easy to recommend.
Development6 min read
How to Update Your Shopify Theme Without Losing Customizations
What Shopify keeps during a theme update, what it does not, and a safe order of work so your customizations survive.
CRO6 min read
Why Your Shopify Conversion Rate Is Low (and What to Check First)
How to read your conversion rate properly, segment it, and work through the checks that actually explain a low number.