SEO6 min read
Shopify Site Speed: What Actually Slows Stores Down
What actually slows a Shopify store down, how to measure it with Core Web Vitals, and the fixes worth doing in order.
Blog
Build stories & field notes.
Behind-the-scenes on how we build, migrate, and grow Shopify stores — plus the occasional industry note.
CRO6 min read
Shopify Apps vs Custom Development: How to Decide
When a Shopify app is the right call, when custom development pays off, and how to compare the real cost of each before you commit.
SEO6 min read
Shopify Metafields for SEO: A Practical Setup Guide
How to use Shopify metafields to add unique content, specs and structured data to product and collection pages, without a mess.
CRO6 min read
Product Page CRO: The Elements That Actually Move Sales
The product page elements that really change conversion on Shopify stores, what to fix first, and how to tell whether it worked.
CRO6 min read
Why Shoppers Abandon Your Cart (and How to Win Them Back)
The real reasons Shopify shoppers leave at the cart, what to fix first, and how to win them back without discounting every order.
SEO8 min read
Shopify Collection Page SEO: The Complete Guide
How to optimize Shopify collection pages for search: keywords, titles, descriptions, filters, duplicate URLs, internal links, and tracking results.
CRO8 min read
10 Conversion Killers Hiding on Your Shopify Homepage
Ten common Shopify homepage problems that quietly cost you sales, from vague hero sections to slow load times, and what to fix first.
CRO8 min read
How We Increased Revenue by 280% for The Conscious Bar
There's a specific kind of frustration that comes from having a genuinely good product and still watching it underperform online. Not a broken business, just a store that looks…